The cellular phone industry is now able to stand as a functional gadget and not merely a luxurious toy. Because of this, manufacturers quickly jumped into the cellular phone bandwagon, including electronics companies and telephone companies. On the electronics side, LG Electronics is becoming a figure to watch out for in the future.
LG Electronics is now focusing all its efforts on making LG cellular phones an excellent and premium brand. This commitment was made by the LG Electronics CEO during his speech at the 2004 International Consumer Electronic Show. To show how committed LG Electronics is to their promise, the company is poised to invest three hundred million dollars for the marketing activities of LG Cellular phones. LG Electronics has also set up a brand management team that will uphold the new LG slogan, "Life's Good," for all its marketing efforts to promote the premium LG cellular phone brand in the North American market.
Because of this strong commitment to developing cellular phone units as a premium and superb brand of cellular phones, consumers are sure that the company will soon introduce cellular phone units that will give major manufacturers a run for their money. This endeavor will surely benefit consumers, who will find more premium brand cellular phones, including LG cellular phones, available in the market. The endeavor will further support the company's vision of being one of the top three global firms by the year 2010. This may prove to be an easy task for the company, considering its success in achieving a top brand image in India, the Middle East, and Africa. This endeavor of making premium brand LG cellular phones is not only a mission for its North American market but also includes Europe. I hope that in the future, for the world, this is a vision that LG Electronics is focusing on.
The campaign following the theme "Life's Good" offers a superior lifestyle for LG cellular phone users. The company keeps this promise by putting together a product development team that will focus on making premium LG cellular phones that will compete in the marketplace, where functionality and beauty are huge considerations.
The company is seeking to achieve an ambitious sales growth of 20% by boosting its marketing efforts for the globally competitive and premium LG cellular phone brand. To achieve all of this, product development for the cellular phone units is the most important step. Organizational restructuring and improved distribution for LG cellular phones might also be neat strategies for the company if they are serious about wanting to achieve a hefty 20% growth from its cellular phone business.
An increasing number of satisfied LG cellular phone users recognize this development as an effective way to get superior benefits from the increasing number of premium quality cellular phones with the introduction of the newly developed and innovatively designed cellular phones from LG Electronics. They foresee this development and the company's endeavor to be beneficial and thus may work well for the mutual benefit of the company and its consumers.
LG cellular phones are poised to compete in the functional and beautifully designed cellular phone industry. Their experience in the electronics industry gives them an edge against the competition. Await the development and the new LG cellular phone models to benefit from the company's commitment to quality.